Tata Housing Launches Right Home Right Now Campaign Offering 0.99% Interest on Home Loans for First 12 Months | AFN News


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Tata Housing Launches Right Home Right Now Campaign Offering 0.99% Interest on Home Loans for First 12 Months

Posted on October 8, 2021

Urges New Home Buyers to Buy “Right home, right now” in a national campaign that covers 15 projects in 8 cities

Chennai: Tata Housing Development Company (THDC), one of India’s leading real estate development companies, has announced its festive pan-Indian “Right Home, Right Now” campaign. Designed with customer expectations such as low interest rates in mind amid an economic slowdown in the midst of the second wave of the pandemic, the campaign will focus on facilitating the buying journey. homebuyer to provide a great home buying experience with unique offers.

Launch on the first day of the auspicious Navratri festival – “Right home, right now” Right Home As part of the festive fun, Tata Housing has also created a ‘RIGHT HOME RIGHT NOW ZONE‘on site, where the client will receive a gift voucher up to 3 Lakh depending on the property, post the reservation. The voucher will be issued after payment of 10% and registration of the property. In addition to this, the customer would receive a refund on the amount of the reservation up to 2 Lakh.

The campaign is extended to 15 Tata Housing projects with ready-to-move-in (RTMI) properties under construction in 8 cities, namely: Mumbai, Pune, Goa, Bengaluru, Chennai, Kochi, Delhi NCR, Kasauli,. The regime will be applicable until November 28, 2021.

The program was launched through a meeting between a PAN India distribution partner and 2,000 distribution partners from around the world who will participate in the campaign to help homebuyers get the best of amenities with large spaces to unparalleled cost. The current holiday season is a great time for home buyers to visit TATA Housing projects to take advantage of incredible discounts, ensuring them a grand home buying experience.

Speaking about the campaign, Mr. Sanjay Dutt, Managing Director and CEO of Tata Realty and Infrastructure limited said“The dynamics of business after the pandemic have changed the mindset of home buyers as a result of the industry seeing historic sales and records. With this campaign, we hope to increase demand by showcasing cutting edge projects with world-class equipment that will help homebuyers make an informed decision. Additionally, with the return to normal, residential asset prices will rebound rapidly, making Q3 2021 a great time to invest in residential assets. We’re excited to reach more home buyers and bring them their dream home. “

Sharing his take on the campaign, Mr. Sarthak Seth, Director of Marketing, Tata Realty and Infrastructure Limited, said: “Tata Housing has always been a customer-centric business, with the ‘Right Home, Right Now’ campaign we aim to make the buying journey easier for homebuyers for their dream homes. homebuyers are realizing that businesses are starting to get back to normal, which in turn hints at the normalcy of prices and lending rates. The festive offer will allow customers to purchase a home loan with a Low mortgage interest rate of 0.99% for 12 months, which would ease their interest burden. As the country slows down to recover from the pandemic, we will have omnichannel media reach where we have equal weight for online and offline media.

The media campaign will include print, out-of-the-box ads and BTL activations across the country. Despite the emphasis on online channels, the physical aspect of buying a home remains a crucial part in the decision-making process. Thus, we aim to generate more site visits by launching the Right Home Right Now program and an area on site where people can earn benefits of up to INR 3 Lakh.


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